Brand collaboration & launch
Volvo Cars x D.S. & Durga ‘SWOODISH’
Events Lead & Branding
When the scent of nature meets an unexpected setting, the result is a quiet kind of magic — an atmosphere that feels grounded, calm, and immersive. It turns ordinary moments into sensory experiences. It’s an escape you can feel before you even realize it’s happening.
Brand collaboration
& PRESS DRIVE
Volvo Cars x Sergio Hudson
Events & Project Lead & Branding
When two unlikely luxury worlds collide, the result is a new kind of storytelling, one that blends distinct craftsmanship, perspectives, and cultural codes into something neither brand could create alone.It’s in that tension — tech meets couture, automotive meets fashion — that a fresh, memorable narrative emerges.
CONTENT CAMPAIGN & SWEEPSTAKES
My Volvo EX90 Story Sweepstakes & Our Volvo Story campaign
Campaign Lead
Storytelling becomes its most powerful when it captures the emotions that define decades of history. Moments of pride, evolution, struggle, and triumph. It turns the past into something you can still feel, not just remember.
PRODUCT LAUNCH
VOLVO EX30 NORTH AMERICAN DEBUT
Events & Project Lead & Creative Director
The first encounter with something new should feel effortless – as if it already belongs in your life. For the North American debut of the Volvo EX30, living room environments and tactile materials brought the vehicle’s interior philosophy to life, transforming the reveal into a moment to imagine how the car fits into everyday life.
CONFERENCE
VOLVO CARS RETAILER CONFERENCE
Production Lead & Creative Director
The strongest brands are built through the people who bring them to life every day. At the Volvo Cars Retailer Conference in South Carolina, retailers experienced the brand firsthand, driving the fully electric EX90, hearing from leadership, and gathering together in an environment designed to immerse them in the values and vision they carry forward in their own showrooms.
RIBBON CUTTING CEREMONY
Volvo Car Charleston Plant XC60 Ribbon Cutting Ceremony
Events & Project Lead & Creative Director
Milestones offer a moment to recognize how far a journey has come. Celebrating 70 years of Volvo Cars in the United States and a decade since the Charleston Plant’s groundbreaking, the occasion brought together leaders from industry and government while marking the next chapter for the facility with XC60 production in South Carolina and the announcement of a next-generation hybrid model coming to the US by 2030.
CONTENT SHOOT
& PRESS DRIVE
Volvo Cars’ Seven Decades Media Drive
Events, Project & Content Lead
Sometimes the only way to understand refinement is to feel it in motion — power, balance, and luxury revealing themselves one moment at a time. There’s a certain clarity that comes from experiencing performance yourself, quiet power, subtle luxury, and a sense of connection that can’t be described, only felt.
